Design Lab was hired to create a logo for Fabletics Cares, the philanthropic arm of Fabletics. Incorporating the iconic Fabletics “F,” the logo needed to visually express the company’s contributions to the health and wellness of underrepresented communities.

Before beginning our designs, we spent time researching the competitive space and analyzing how other companies had solved similar design challenges. We found that the brand disagreed with the overly branded, corporate approach of many popular brands, and suggested that Fabletics go in a softer, more organic direction. During the first round of revisions, I pitched a direction centered around modifying the original Fabletics logo by adding a heart, which influenced the final logo design. Although a range of styles were explored, the final logo clearly aligns with Fabletics’ brand visuals while applying them to a softer heart icon.

This project was completed in collaboration with 2 other designers. The logo shown is the final logo I designed and pitched.