In 2023, Jonathan Louis hired us to create a mobile-first website that turns a furniture showroom into a multimedia experience through QR codes in each room. As the user walked through the physical space, a digital story about a woman’s evolving sense of style unfolds, incorporating the spaces and furniture pieces into the narrative. This complex project required copywriting, illustration, and web design to harmonize together in one multimedia experience.

We began by crafting a narrative around the key furniture pieces in the physical showroom. Each furniture setting (or room) was a stop on the journey, which we brought to life on the website. Realizing that users would be navigating the site distracted and one-handed, we decided to keep navigation minimal with a continuous scroll. The illustration style and color palettes for the site were chosen to blend with each physical space, while simple animations make the story engaging. This creative approach to presenting furniture received significant attention and praise at the furniture show.

Explore straight from the Jonathan Louis website.