Design Lab was hired to create a visually interconnected suite of logos for the Employee Resource Groups at TechStyle. Presented as a group, these logos embody the spirit of unity and inclusion—core values of TechStyle. Individually, these logos celebrate the unique attributes of the groups they represent.
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Each designer chose a different Employee Resource Group to engage. We individually conducted interviews with members of the ERGs to understand the group’s mission, goals, and values, as well as their style preferences. Working together as a team, we identified commonalities and crafted a unified identity that would also allow each group to express their individuality.

Final logos were delivered in color, black, white, and greyscale, as well as bottom-centered and righ-aligned.